Amplifying IPE's online web presence
What the Client Wanted
The IPE Technologies’ website was outdated and inadequately reflected their brand identity. It also performed poorly in search engine rankings. Given their involvement in the dynamic fields of broadcasting and new media, it was crucial for them to convey an image as a progressive and contemporary firm through a more current website.
How We Solved It
IPE Technologies asked us to decommission their former website due to inaccurate content, and temporarily replace it with a holding page. Meanwhile, we worked behind the scenes building a revamped website with high-definition imagery and subtle text animations to engage visitors. Part of our work involved optimising the website for fast loading time. These enhancements not only help the user experience, but also bolster the site’s ranking on SERPs (Search Engine Results Pages).