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Let’s face it—navigating the digital landscape can feel overwhelming. From SEO to website analytics, there’s a lot to take in. But what if we told you there’s a tool that can make your life much easier? Enter Google Search Console. At EngineRoom, we’re all about simplifying complex subjects, and this blog post aims to guide you through this powerful tool in a straightforward, jargon-free manner.
What is Google Search Console?
In simple terms, Google Search Console is a free tool offered by Google that helps you understand how your website interacts with Google Search. Think of it as your website’s health checkup tool; it shows you what’s working, what needs improvement, and even alerts you if something goes wrong, like if Google has trouble accessing a page on your site.
How to Add Your Website to Google Search Console
Setting up your website on Google Search Console is a straightforward process.
- Sign in to Google Search Console: Use your Google account to sign in. If you don’t have one, you’ll need to create it.
- Select ‘Add Property’: Once you’re in, look for the ‘Add Property’ button and click on it.
- Enter Your Website URL: Make sure you enter the complete URL, including either ‘http://’ or ‘https://’.
- Verify Ownership: Google will give you several options to verify that you own the site. The most common way is to verify it via you Google Analytics login but if you need help with this step just get in touch.
And you’re in! Now, you can start exploring all that Google Search Console has to offer.
Key Features and Sections
Right when you log in, you’ll see an ‘Overview’ dashboard that presents key metrics like total clicks, total impressions, and your website’s average position in Google search rankings.
The ‘Performance’ tab is where the magic happens. Here, you can see which keywords are driving traffic to your site, how many clicks you’re getting, and so much more.
In the ‘Coverage’ section, you’ll see details about your website’s indexed pages. This area will alert you if Google has issues crawling and indexing your site.
With more users accessing websites via mobile, the ‘Mobile Usability’ section is crucial. It highlights any issues that might affect a mobile user’s experience.
How Google Search Console Improves Your Website’s SERPs
SERPs, or Search Engine Results Pages, are where your website appears when someone searches for a term related to your site. The higher you appear, the better. Here’s how Google Search Console can help:
- Keyword Optimisation: By looking at which keywords are already driving traffic to your site, you can focus your efforts on optimising for them.
- Identify Issues: Whether it’s crawl errors or mobile usability issues, knowing about problems lets you fix them promptly, ensuring Google can effectively index and rank your site.
- Monitor Backlinks: Knowing who is linking to your site can offer insights into which content is performing well and may need more focus.
Google Search Console isn’t just for the tech-savvy. It’s a tool that every website owner should use to improve their site’s performance, find out what’s working, and identify areas that need a little extra attention.
If you’re still feeling a bit overwhelmed by Google Search Console or simply want some expert guidance, don’t hesitate to reach out. At EngineRoom, we’re here to help you navigate the digital maze. Contact us today for personalised support and consultation.