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Navigating a website can sometimes feel like wandering in the dark, especially if the site is complex and has multiple levels. That’s where website breadcrumbs come in – these handy little navigation aids help users keep track of their location on a website and find their way back to where they started. Think of them as your trusty map and compass in the online wilderness.
Website breadcrumbs are an essential tool that benefit both users and website owners. Breadcrumbs, which typically appear at the top of a page, show users the path they have taken to get to their current location and allow them to easily navigate back up the chain if needed. In this article, we will delve into the benefits of breadcrumbs for both user experience, SEO, and how to implement schema for breadcrumbs.
Website Breadcrumbs Benefits for User Experience
From a user perspective, website breadcrumbs serve as a guide for website navigation. They make it easy to understand where users are in relation to the rest of the site and what content is available to them. Rather than using the back button repeatedly, breadcrumbs allow users to quickly navigate to a previous page. This provides a seamless experience, helping users find what they are looking for and stay engaged with the website.
Benefits for SEO
From an SEO perspective, breadcrumbs help to improve the structure of a website and make it more search engine-friendly. By including relevant keywords in the breadcrumbs, website owners can signal to search engines what their site is about and improve their chances of ranking for relevant queries. Additionally, breadcrumbs create internal links within a website, which can help distribute link equity and improve the overall SEO performance of the site.
Implementing Schema for Breadcrumbs
Schema is a type of structured data that helps search engines understand the content on a website. By implementing schema for breadcrumbs, website owners can provide search engines with even more information about their site’s structure and improve their chances of ranking for relevant queries. This can also enhance the appearance of the breadcrumbs in search engine results pages (SERPs), making them more eye-catching and encouraging users to click through to the site.
To implement schema for breadcrumbs, website owners can use a markup language called JSON-LD. This involves adding code to the website’s HTML that specifies the breadcrumb structure, including the name of each page and the URL of its parent page. By using JSON-LD, website owners can ensure that their breadcrumbs are properly understood by search engines and displayed correctly in SERPs.
Get Help with Breadcrumbs
Breadcrumbs are an important feature for website navigation that offer benefits for both users and website owners. If you need help implementing breadcrumbs or schema for breadcrumbs on your website, get in touch with EngineRoom for expert advice and guidance. Our team can help you create a seamless user experience, improve your site’s SEO performance, and ensure that your breadcrumbs are properly understood by search engines.