Why would you use a copywriter for your web copy? Surely the best placed person to write about your business is you? Certainly, you know your business better than anyone else. But you probably think about it from your point of view, not from your target client’s. So here are some reasons why you might want to use a copywriter to work on your copy for you.
1. Save time and money
Running a business is hard work and can be all-consuming. You have a lot of hats to wear and there are some things you are better at than others. Instead of always telling yourself that you’ll write your own copy, and then feeling guilty for never doing it, why not simply ask a copywriter to help? They will save you time by getting it done. And they will definitely save you money by not taking you away from the areas of your business that you are good at. Instead, free up your time to run and grow your business.
2. Being objective
Objectivity is being able to take a step back and look at something dispassionately, without being emotionally involved. That can be tricky when it’s your own business. How can you cut through all your insider knowledge and pin down the most relevant information for your target market? A copywriter has the advantage of not being emotionally involved and so can drill down to the key messages without getting side tracked by the detail that you might think is important but actually just hides and confuses your ultimate message.
3. Pitch and tone
Copywriters are also customers and understand how they like to be spoken to. By understanding your business in more detail, they can then pitch it in the right language and tone.
4. Focus on your USP
There are so many great things about your business. But what is your outstanding and unique selling point? Going over all your key points with an objective copywriter can help you focus on what you absolutely must tell your target clients. The rest of your story can still be presented, but highlighting your most pertinent messages is what’s needed.
5. Correct copy
How many times have you written something (even an email) and then spotted an error the minute you press send? It’s normal for us to see the words we’re expecting to see and spellcheck doesn’t pick up everything, especially context or sense. And that’s without worrying about the finer points of grammar. An impartial second set of eyes – a copywriter – can help you publish error-free copy that makes sense, and will know the grammar rules. As many as 80% of people will leave a site if they see typos, so it’s worth getting it right.
6. Present your best business image
Your website is your virtual shop window, and you need to treat it like a physical window, only showing your wares at their best. So make sure you do the same for your website and don’t ignore that valuable section of your business real estate. A copywriter can provide fresh, regularly updated content that is error-free, up to date, and consistent with your messaging.
7. Know your strengths
Apart from the diverse range of tasks involved in running a business, there are a lot of strengths. Be honest with yourself about your areas of strength as well as those areas in which you could do with some help. Know your strengths and don’t weaken your brand by trying to do it all.
We understand how important it is to find people you trust to work on your business and that you are happy to work with. We use copywriters for many different projects and are always happy to recommend their services. Just drop us a line about this or anything else to do with your website.